COMMITTED TO THOUGHTFULLNESS

Easy acts of care

1) Always follow the washing instructions

… as described on a style’s care label

2) Use liquid detergent

… instead of powder. Tiny grains of powder create friction that can damage the fibres of your clothes, and thereby reduce the lifespan of your garment.

3) Wash a full load

This will lessen the friction between the textiles, and it’s the environmentally friendly thing to do, too.

4) Wash at low temperatures

… and set your machine to wash on the shortest possible cycle. Not only will your electricity bill and the environment benefit, but your clothes will also last longer.

5) Dry cleaning

… is sometimes necessary, but not as often as you may think. Many modern washing machines now have gentle care programmes, such as steaming, which might be enough for your needs.

6) Gentle spot cleaning and a good airing

Instead of washing your pieces often, try a combination of gentle spot cleaning and a good airing. A night out on a drying line can remove all evidence of a night out dancing at no cost to you or the environment.

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65% of our current collection is certified or has some sort of production that is now more responsible.

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At our core, we are a Danish design brand, but we are also deeply connected to the wider world, partnering with suppliers in other parts of the world.