That’s the message of the cooperation between Masai and the Danish Red Cross. In an effort to further prolong the life cycle of the Masai garments already in our customers’ wardrobes, Masai has established a return system in our local Masai stores, enabling customers to return their pre-loved Masai garments, which are then passed on to the Red Cross for reselling in their shops. The clothing donations are accompanied by annual donations from Masai to support Red Cross humanitarian initiatives – both in Denmark, e.g. Action against Loneliness, and across the world.
Masai x Danish Red Cross
Masai is partnering with Danish Red Cross and contribute to their humanitarian work through our take back program and through yearly donations.